New OkayCMS Templates for Modern Online Stores

Two new templates for online stores have appeared in the OkayCMS Marketplace - Helsinki and Florence. Both feature a modern responsive design, but they differ in structure, visual presentation and approach to product display.

Helsinki is built around minimalism, a clean structure and convenient catalog browsing, while Florence places a stronger emphasis on visual content, promo blocks and product presentation.

Let’s take a closer look at the main features and differences of each template.

Helsinki - a light minimalist template for OkayCMS

Helsinki is a modern template in a light color palette with an emphasis on a clean composition, large product images and a clear online store structure.

The design is built so that the main focus stays on products and content. A large amount of white space, restrained typography and аккуратные visual elements make Helsinki suitable for stores with a wide catalog without overloading the interface.

Main features of Helsinki:

• Light minimalist design - a calm color palette and clean composition with a focus on products.
• Large banners and visual blocks - for presenting categories, collections, promotions and other important offers.
• Popular categories - a dedicated block for quick access to the main catalog sections.
• Bestsellers and promotional products - ready-made blocks for highlighting popular products and special offers.
• Convenient catalog and filtering - a structured category page with filters by price, manufacturer and other parameters.
• Updated product page - large photos, structured information, product features and key customer actions.
• Useful articles and news - a dedicated content block on the homepage.
• Smooth animations - subtle transitions and effects that complement the interface.
• Responsive design and Mobile First - the template is optimized for smartphones, tablets and desktops.
• Flexible customization - colors, banners, logo and other elements can be adapted to the brand style.

Helsinki is especially well suited for furniture, decor, tableware, home goods and other stores where large photos, clean design and convenient catalog navigation are important.

Florence - a commercial template with a focus on visual presentation

Florence is a modern OkayCMS template that places more emphasis on visual content, promo blocks and product presentation.

The design uses large images, soft tones and a more dynamic composition. This approach makes it possible to work with the catalog while actively highlighting promotions, selections, popular products and other commercial content.

Main features of Florence:

• Large main banner - for a key offer, collection or advertising campaign.
• Double promo blocks - additional areas for promotions, categories and seasonal offers.
• Visual categories - categories are presented with images, making navigation easier and the catalog more visual.
• Bestsellers - a dedicated block for popular products.
• Hot offers - a block for discounted products and special offers.
• Modern product page - large photos, focus on price, product status and the main customer actions.
• Articles block - an option to use content for store growth and additional audience engagement.
• Instagram block - a dedicated visual area for linking to a social network and supporting the brand style. The content of this block is managed through a banner group in the admin panel.
• Smooth hover effects and animations - the interface looks more dynamic but does not distract from the products.
• Mobile First and responsiveness - large clickable elements, convenient navigation and adaptation for mobile devices.
• Flexible customization - you can change the color scheme, banners, categories and other design elements.

Florence works especially well for cosmetics, perfumes, jewelry, accessories and other stores where product photos, brand style, curated selections and promotional offers play an important role.

Helsinki and Florence - two different approaches to design

The new OkayCMS templates were created with different approaches to product presentation.

Helsinki is more focused on a clean structure, minimalism and calm product presentation. This format is convenient for stores with a large catalog where it is important to keep navigation clear and avoid overloading pages with unnecessary elements.

Florence places more emphasis on the visual side, promo blocks, promotions and curated product selections. It is well suited for projects where store design and brand presentation are an important part of sales.

At the same time, the theme does not limit how the templates can be used. The color palette, banners, logo, categories, content and other elements can be adapted to a specific assortment and brand style.

Which OkayCMS template to choose

When choosing a template, it is best to focus first of all on your product structure and the way you plan to present products to customers.

• If you need minimalism, a clean structure and convenient work with a large catalog, Helsinki is worth considering.
• If you need strong visual content, promotions, promo blocks and emotional product presentation, Florence offers more opportunities for that format.

Both templates are adapted for different screen sizes and can be additionally customized to match the style of a specific online store.

We are already working on the next OkayCMS templates

The development of the OkayCMS template line does not stop with Helsinki and Florence. Two more new designs for other e-commerce niches are already in progress.

• Flex - a new template for electronics and technology stores. It is designed for smartphones, laptops, TVs, home appliances, gadgets, components and accessories. The main focus is on convenient presentation of a large catalog and product specifications.
• Bergen - a new template for tourism, outdoor goods and equipment stores. Its dark atmospheric design is well suited for туристическое and tactical gear, clothing, footwear, backpacks, flashlights, accessories and products for active recreation.

After development and testing are completed, Flex and Bergen will also appear in the OkayCMS Marketplace.

Expanding the choice of templates for OkayCMS

Helsinki and Florence expand the range of modern templates for online stores on OkayCMS and make it possible to choose a design that matches different types of products, catalog structures and brand styles.

We continue to work on new designs and develop ready-made solutions for different e-commerce niches.

View all OkayCMS templates in the Marketplace