Create your own store logo
The logo is one of the most important components of a brand. This graphic element immediately speaks of what the company is doing, what its activities are related to.
Creating a logo requires a creative approach to convey the direction of work in a concise manner and be remembered by a potential client. You can make a high-quality logo on your own, without involving a specialist and downloading bulky programs. There are different services for this, the most popular of which is Canva - with its help you can create a logo online.
Beginning of work
To start creating your own logo in Canva, you first need to log in to the service. It's fast and without additional confirmation - via email, Google or Facebook account. Immediately after authorization, the home page appears.
Through the search box, you need to find the design layout you are interested in. If you start typing in its name, the service will immediately suggest possible options. All of them are already offered in standard sizes, so you will not need to additionally crop the image after creation. Click on the desired option.
Template selection
Canva has a wide variety of templates to choose from. You can immediately select blanks of the desired topic: fashion, art, music, food, etc. You can also search for a suitable template by keywords in the search bar.
The selected template will appear on the working area. Here, any elements of the design layout can be changed with a mouse click, moved, stretched, and also customized using the tools that will appear above the workspace. Depending on which object is selected, tools for working with images or text will appear.
Adding items
In this service, elements are illustrations, icons, lines, graphics, and other layout details that set the theme. In the selected example, such elements are circles around the body text.
When creating a logo, for example, an automobile theme, you can find car, wheel, road icons in the elements. The icons are also sorted by subject, so finding a suitable one is not difficult.
When adding a particular graphic to the design layout, you can change the parameters of the added element. On the top panel, when selected, there will be buttons for changing the color, trimming the element, changing its location. You can make the illustration semi-transparent or move it to the background.
Working on the text
The text component on the logo should be laconic and reflect as much as possible the activity that the logo will represent. You can work with text directly on the design layout by clicking on the text field. Additional tools will appear at the top.
You can choose fonts from the top panel or from a special tab. There are designer fonts for both Russian and English. When you select a text component, tools appear for selecting text, setting spacing, alignment.
You can also resize the text block directly on the layout. On the fonts tab on the left, there is a button for adding a text field. If there are a lot of them, there is a button in the upper right corner to delete. The logo should have a minimum of text, the main attention is drawn to the graphic component.
Background image
The drawing on the background should not attract attention. Better to choose solid colors, gradients or textures. If there are too many details, they ripple in the eyes, and the main component of the logo fades into the background.
The service library has options for background images with textures, gradients, or solid colors. You can find copyright photographs, but images that do not attract attention are still suitable for the background. If you nevertheless decided to choose a photo for the background, make it semi-transparent - the button for this is located on the top right panel.
In the example, the black background image is replaced with a texture. It does not change the perception of the logo, its main part remains in the foreground. But this solution already looks more interesting.
The background image can be edited directly in the design layout. To do this, you need to click on the background with the mouse and select the settings on the top panel: filters, adjusting brightness, contrast, hue, saturation. If you need to add ready-made objects or images for working on a logo, use the downloads tab. The loaded elements will be stored there in the future, if you need to create a new design.
Saving the design
To save the finished work, use the button in the upper right corner of the screen or the "Publish" button. Can be saved as an image or document for later printing.
There are tools for quickly sending the finished design to social networks or embedding it in the header of a blog or website. In the future, you can go back to working on the design again if you make any mistake.
The service allows you to create a logo on the principle of a designer, assembling it in separate parts and working them out to the smallest detail. So you can create a high-quality logo on your own, even without an art education.
Additional features: the ability to invite friends or colleagues for a group logo design. The corresponding tools can be found on the main page of the service.