7 ways to improve the conversion of online store

If you are the owner of an online store, then you probably know how much effort and financial resources are spent on attracting visitors to your site. SEO optimization, contextual advertising, social media and other types of advertising can drive a lot of traffic to you. But often, visitors who come leave the resource without ever buying a product. And how to make sure that as many visitors as possible turn into buyers, we will talk in this article.

Meeting customer expectations (relevance)

Very often, in pursuit of traffic, store owners try to lure visitors to the site by any means. In search or contextual advertising, you can find low-frequency targeted queries that lead to a page with a general list of products, or even worse, to the main page of the site. Getting to such a page, the visitor gets annoyed and lost, not understanding what to do next, so he leaves the resource.

One of the most important points is the correspondence of the key request to the content of the landing page. Of course, this requires a lot of effort: careful selection of keywords, creating more ads in advertising, sometimes expanding the site structure. But it's worth it - the request will be satisfied, which will automatically increase the user's loyalty to the site.

High-quality product photos

Surely you have come across product pages with low-quality product photos or, for example, a photo with a watermark from another company. No matter how good and useful a product is, bad photos are very repulsive.

In this case, it is best to take professional photography, especially if the product is exclusive. High quality photos always look more attractive, increase the level of trust and make you want to buy the product. In addition, unique photographs have a positive effect on the ranking of a site by search engines.

Shipping and payment information

If the buyer got to the right product, and he liked it, then the next question of interest to him will be how can I pay and receive this product. Of course, the site always has a Shipping and Payment section, but you still need to find them.

The best solution is to place information on possible methods of payment and delivery in the product card. The client sees the product, options for its purchase and delivery, and he has no doubts that everything suits him.

Social proof (social proof)

"Social proof" enables a person to know about all the benefits of your proposal. For example, buying from us, you get:

• 5-year warranty,
• service maintenance,
• step-by-step usage guide,
• money back guarantee if the product does not fit
• etc.

Social proofs help build customer confidence in the company and eliminate doubts.

Product reviews with ratings. Stimulate customers who have already bought, leave a review.

Product reviews are also one of the “social proofs” that a product or service is good. And the rating, if correctly marked, is displayed in the SERP snippets. This attracts the user's attention, positively influencing the decision-making process.

However, recently, text reviews have raised many questions, since everyone understands perfectly well that they can be written independently or bought on the exchange. Therefore, video testimonials work great for better customer loyalty.

Where to get reviews and how to encourage buyers to leave them. Various marketing tricks can be applied here.

An excellent solution is a revision, which, after a certain time after the purchase, sends a message to the buyer's email with a proposal to leave a review about the product in exchange for a discount on the next purchase.

Reviews left through social media or with links to the person on social media work well.

Maximum information, try to answer all the questions that a visitor may have

Often in online stores there is a picture when its name is duplicated in the product description and this is where it all ends. This is bad for several reasons.

1. The lack of content on the page negatively affects the ranking of the product page in search.
2. The visitor needs to get as much information about the product as possible and not look for additional information on other resources.

Therefore, it is important that the description of the product is comprehensive, contains the characteristics and rules for using the product. For technical topics, instructions and technical documentation are required.

Online consultant, the ability to get instant advice

Clients are different, it will not work to answer all possible questions on the product page or FAQ. And there will always be questions. A good way to get a client is to enter into a dialogue on time and dispel doubts, showing yourself to be a qualified specialist. Online chat, of which there are many now, will help you.

In conclusion, I would like to add that attention to the customer and quality service are the key to successful sales. Go through all the points mentioned in the review, correct mistakes and get ready for an increase in conversion. And if this does not happen, repeat it again :)