6 services to analyze the behavior. What can replace Vebvizor?

Now everyone knows about usability and the mandatory implementation of UX design when creating a website. And the owners of ready-made resources need the right analytics to recoup the money invested in the site and track the consequences of changes. Of course, for this all you need to understand how visitors interact with it, and how they react to the look and content. Let's talk a little about popular tools.

# 0 Webvisor

Once a paid, but useful tool, Yandex bought it out and made it part of the functionality of its free Metrica. This is what allowed their analytics system to become a must-have for sites in the Russian-language segment. In addition, the service is still the most complete free solution. This is what Yandex promises based on Webvisor to its users:

• heatmap of clicks
• link map
• mouse tracking - tracking mouse movements
• heatmap scroll
• analysis of forms and keystrokes
• trace selection and copying of text

With the help of these functions, you can see and evaluate the convenience of interaction with the elements of the site, find errors and improve the design, increase the conversion for individual pages and the resource as a whole. Feature - Webvisor records and allows you to watch a video of each visitor's work with the site.

This is one of the few highlights of analytics from Yandex, which distinguishes it favorably from the Google system. From time to time, there are problems with the service, and now you need to look for an analogue for Ukrainian sites. Let's take the liberty of evaluating several popular products with similar functionality.

We will put 5 points for the metric taken as a basis.

# 1 Crazyegg

One of the most mentioned services in the topic. No wonder, the functionality is extensive and convenient: there are heatmaps for clicks and scrolling. Bright, colorful, in color. If you need to quickly draw a conclusion without going into numbers, everything is pretty clear and intuitive. You can also view the data as a percentage. The trick is segmentation . It is possible to track what is more noticeable and interesting for people:

• coming from a specific search engine
• transferred from the referral
• in the country
• which browser
• OS
• with the selected device type
• on the day of the week
• Times of Day
• screen width
• cited by Google campaign
• with source
• channel

and others, as well as up to 5 of its parameters. You can remove or add items with checkboxes:

The functionality shows the exact place of the click and is called "Confetti". Segmentation is also available in the "Overlay" mode, where you can see the number of clicks on each element. There is also a List with elements visible and invisible on the page + type (link, form, picture ...) + number of clicks +%.

Filters are available, selection of period and device type, advanced filters - for advanced packages.

It's good. What is wrong?

• English language. Yes, the interface is clear, but for the Russian-speaking audience the absence of the Russian language creates significant difficulties, so we will consider it a disadvantage.
• Cost - $ 9-99 / month. depending on the package chosen, but you will have to pay for the year. In packages for small resources, reporting is daily, not hourly, as in more expensive tariffs.
• The trial period is 30 days. But! Until you enter the card details, the system will not give you anything so that you do not use it and leave, like a dishonest man, to another free account. So paranoid and freebie lovers will have a hard time here.

Deserves a rating of 4.7.

# 2 HotJar

The service is dearly loved and recommended by web analytics gurus, boasting clients such as Microsoft, Nintendo, Autodesk, Panasonic. There are many, many, many functionalities, some of the goodies really intersect with Yandex: heat maps (clicks, scrolls, mouse), form analysis, records of visits with the ability to filter, tag and even share.

The trick is that you can throw polls to customers, while it is possible to set different settings. The tool is marketed as "all-in-one", it is a real multi-tool and very useful. But, frankly, it alone will not be enough to work with the site.

What's not so good?

• This functionality is already at the intersection of several disciplines, but it cannot be fully attributed to any one: usability is not usability, analytics is not analytics, testing is not testing. It will be necessary to reinforce something else, but here the question of solvency already arises, tk. paid service.
• Price - from 29 € (10,000 views / day, 15-day trial) to 989 € in the business tariff and indefinitely. There is a free version with limitations in reports and 2000 page views per day.
• English language. Many useful materials and tutorials are given, but in foreign lenguage.
• I didn't want to work with https for a long time. It may have already been fixed.

We bet 4.7.

No. 3 Ptegnine

The system quickly gained momentum and also attracted the attention of experts. It is a symbiosis of web analytics and visualization tools, can be used to calculate conversions. It is convenient to monitor the progress of campaigns and advertising costs from here.

What do you like:

• Heatmaps are good at accuracy. Clicks, scrolling and, nicely, focusing are presented. Thus, you will get information about how long the elements of the site keep visitors.
• You will immediately know about bad user behavior :) Information is updated quickly.
• Chips: there is a zoom of heat maps and their comparison, at the same time you can observe the activity on static and dynamic elements of the page.
• Maps are easy to overlay and share.
• As in the previous cases, you can analyze data about different types of devices. There is advanced filtering and segmentation, cohort analysis.
• There is a complex page analysis once available in Analytics.
• Agencies, freelancers and owners of several resources will benefit from the ability to work with everyone in one account (up to 10 sites).
• The ease of the interface is especially noted, so if there is no trained analyst, you can entrust a beginner or do the interpretation yourself.
• Strong support: round-the-clock work, also available for free users, individual pricing can be negotiated.
• Https supported
• Data is stored for a long time. There is no need to take screenshots.
• From the pleasant - preview of animation and responsive design.
• And - Oh, Gods, - at least somewhere there is a Russian.

It could have been better:

• Price - $ 7-159 / month if paid for the year, $ 9-199 - monthly. The trial period is 2 weeks for free, but you can also extend it up to 64 days with a promotional code . You can continue to use it, but with one card, one domain and one thousand page views. Some features are available in specific packages.
• Can slow down the loading of the service.

4.8 from us.

№4 Heatmap.me

The name is telling - the service specializes in heat maps. But the principle of its work is markedly different from the rest. Feature - the developers offer to monitor the activity in real time. To do this, it is enough to put the script on the site and then, being right there, call the toolbar with the key combination "Alt + Shift + H". The data will be displayed in the sidebar on the right. In this case, the elements of the site will be available for use during the imposition of maps. We are also promised no sampling. The service has in common with the Webvisor the ability to explore interaction with forms.

The system stores data for a long time, even free (from 6 months).

Did not like

• Price - from $ 100. The Enterprise package starts at $ 200 for 1 site and 100 million page views, each new site - plus $ 100 and new 100 million also for $ 100. There is a free, unlimited time version, in which there is practically nothing: 1 site, 1 user. But 1,000,000 views are given, you can use the map and online mode is available.
• English language.
• Tricky registration. A paradox as for a usability service.
• The site of the project is inconvenient, does not reveal the functionality, and does not provide an opportunity to get acquainted with it. In fact, the money will have to be paid blindly. And the possibilities themselves are interesting, but not so numerous.

Let's give 4.5.

# 5 Feng-GUI

Another informal one in our selection. The service is rather predictive. It will show you where they will potentially click and what they may not see. The map is constructed by a robot similar to the eye - tracking of 40 people. The solution can be called shareware - there is a demo report with a limitation of the scope and a watermark. This should be done infrequently or incognito. You won't be able to run the service continuously. In this version, the accuracy will not be the highest.

Good for development or ad testing. You can upload an image or insert a link (including not your own site, which expands the possibilities of use). The paid version is useful for designers. It will contain several reports, besides the heatmap:

• scanning report (points of fixation and rapid transition of eyes, their sequence);
• an opaque map that will show what will attract attention in the first seconds of interaction. Something similar happened in Metrika;
• the report on areas of interest will calculate the% of attention that will go to this area;
• aesthetic metrics - how clear, balanced, interesting, and not cluttered the design is.

There is an API.

What is missing for happiness?

• Price - $ 25-1750 per month / year.
• The language is English, but the interface is clear enough.
• No statistics available.
• The map is not built on the behavior of real users.

The result is 4.2.

No. 6 PLERDY

Today Plerdy is already a whole platform for internet marketing. In addition to heatmap services (analysis of clicks, scrolling and cursor retention), Plerdy also includes a service for creating pop-up windows and a service for collecting and analyzing SEO data.

After installing the script, users need to press the key combination Ctrl + Alt + H, after which they will be able to analyze the activity of visitors on the page in real time. By the way, all clicks are tied to HTML elements, which significantly increases the accuracy of the data.

With Plerdy, you can:

• Analyze the sequence of clicks on a page
• Analyze the effectiveness of dynamic elements
• Analyze the effectiveness of pop-ups
• Reduce bounce rate
• Determine Best Places for Hyperlinks

What are the disadvantages?

With a free and economy plan, data is stored for less than 6 months.

The cost of the service is from $ 29 to $ 99, there is a free version, but it is limited in the number of website pages for analysis.