Баранец Марина

By default, in OkayCMS, sending mail from the site is carried out using the standard PHP mail () function. This functionality does not require a third-party server to send Email. But at the same time, this method has several critical drawbacks that make it unreliable.

I think every entrepreneur who has his own online store will confirm that the most difficult thing in maintaining a site is to quickly contact the developer. It sounds, at first glance, ridiculous, but you must admit that when a critical problem appears on the site, and your programmer does not answer in Skype, he logged in to Viber three days ago, and the phone is “out of range” - it’s not funny.

Many online retailers believe that simply listing as many items as possible will be enough to generate a lot of traffic. But this is a common mistake.

SEO for ecommerce is a complex topic, more time consuming than it is for blogs and websites. This is not least because the products and product pages are constantly changing.

It is very likely that you are making a few mistakes without even knowing it. In this article, we'll take a look at 11 not-so-obvious problems you might have overlooked and how to solve them through your SEO efforts.

There are many options for how a person gets to the website of an online store: someone enters a link recorded somewhere in the address bar, someone clicks on a product advertisement that suddenly appears, someone goes to a card with a product from the search results. There are many entry points, and so that it does not automatically become an exit point, it is necessary to constantly upgrade the site: improve its usability (user-friendliness), update the content. Today, we will not talk about the start page of an online store, but about the final point of acquaintance, which should bring the long-awaited conversion - the checkout page.

Major changes:

- Added captcha to the callback. Also added an error notification when sending a callback.
- To the admin. panel made filter by products without brand or category
- When searching, if it finds a product with a complete match and a product with a longer name, no auto transition to the search occurs. Also, on such a page, the search is no longer looped (previously, when clicking on the search field, the page was reloaded immediately).
- Non-indexed filter pages are no longer links for more rational use of search engine crawling budget.
- Values of the number of filters before noindex have been moved to class variables.
- Added possibly random sorting of goods
- Combined functions of transliteration, strings of correspondences of letters of the Russian and English alphabets are now in one place (for php and js)
- tinyMCE editor is now rendered in manager language
- Translations of js plugin datepicker, combined and linked in the language of the manager
- Fixed a bug when changing the language in the admin. the panels in the Manager and Language sections were filled with an incorrect id
- To the admin. panels in the Banners section now generate the correct code to insert a banner
- When deleting an item, all property values are now deleted, not just the current admin language.
- Fixed unfolding of third level categories in admin. panels.
- Fixed display of footer when open select in admin. panels.
- Fixed a bug when, when duplicating a product, the order of related products was duplicated incorrectly.
- Outdated js-code in sorting in admin. the panel is replaced with the current one.
- Fixed a problem when, when importing a property as an internal column (for example: description), the property itself was also created or updated (moreover, the property name was as an internal field).
- Previously, when duplicating a product, the transliteration of properties was not duplicated, but generated again. This has now been fixed.
- Optimized the work of the autocomplete properties in the admin panel.
- Optimized selection of product properties in feed.xml. Now the selection occurs once for all products.
- Made various minor improvements to the layout of the client template and admin. panels.

If you don't monitor analytics deeply and regularly, you will be surprised how much traffic can go to error pages.

Of course, ideally, this should not be the case, but who has seen the perfect site?

Why do you need a 404 page?

Omit the technicalities - wise   Google   will give out a lot of them. Our material is not about that, but how to benefit from the correct error page. Imagine you saw a sign that interested you, go to the store, but there is not what you promised. Most likely, you will not return there again. The 404 page works the same way. A person expects to see something on the site, but instead receives a white screen with a message that the page was not found, or nothing at all.

If you are the owner of an online store, then you probably know how much effort and financial resources are spent on attracting visitors to your site. SEO optimization, contextual advertising, social media and other types of advertising can drive a lot of traffic to you. But often, visitors who come leave the resource without buying the product. And how to make sure that as many visitors as possible turn into buyers, we will talk in this article.

The most popular tool for tracking behavioral factors is the Yandex Metrica Webvisor. From time to time, problems occur with it, and now for Ukrainian sites you need to look for an analogue. Therefore, we decided to test several popular products with similar functionality.

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