The role of OkayCMS SEO filter in online store promotion

The use of filters in an online store with a large number of products that differ in characteristics is an important necessity. Thanks to well-tuned filtering, the user will be able to quickly find the product he needs, which in turn ensures a stable level of sales and more effective website promotion.

At the same time, this medal also has a downside, because the complex filtering functionality in an online store usually creates new URLs with their own characteristics, which can duplicate existing pages of an online store. Such pages may have the same names, photos, product descriptions , as well as its characteristics. Duplicate pages are negatively perceived by search engines and rank poorly, as a result they are very difficult to promote.

Many SEO specialists offer two simple ways out of this situation: optimizing filtering pages or blocking them from indexing by search engines. The first option promises a large amount of work, because manual configuration of filter pages can take from several days to a month if there are a large number of products. The second option will not bring harm to the site, but there will also be no benefit from closing the pages.

If you correctly optimize the filter pages for search engines, then you can achieve excellent website promotion for low-frequency queries. Such pages are capable of providing conversion traffic even without buying links or boosting visits. The sum of transitions to the site for low-frequency queries gives up to 60% of all site visits. To make it possible to save and increase this type of traffic without financial investments, the OkayCMS team has developed a functionality for optimizing the pages of an online store - an SEO filter. It is built into the standard assembly of the content management system and does not require any additional configuration. Introducing all these changes, our team is trying to develop the best engine for an online store , which would have the maximum of the necessary functionality in itself.

How can an SEO filter optimize pages?

1. If a manufacturer is involved in the filter, the result will be a page with the correct URL. Such a page will contain meta tags H1 and title with an additional phrase "$ brand". For example, in the site catalog there is a category "Laptops", which is available at site.ru/catalog/notebooks, and if we apply a filter by the brand of the product "Samsung", then the page site.ru/catalog/notebooks/brand-samsung is formed with H1 and Title "Samsung Notebooks".
2. If a product property is involved in the filter, a page with a unique URL will be created, and the phrase "$ value_param" will be added to H1 and title. The page with notebooks "For business" will be available at site.ru/catalog/notebooks/klass-dlyabiznesa, and the H1 and Title pages will be "Laptops for business".
3. If the filter consists of two different properties, or the property and the manufacturer of the product, then the values in the meta tags and the URL are combined. For example, in the "Laptops" section we will get a page with the address site.ru/catalog/notebooks/brand-samsung/klass-dlyabiznesa, and H1 and Title will be "Samsung Laptops for Business".
4. If the filter involves two values of the same property or brand (for example, manufacturers "Samsung" and "Lenovo") or three different properties (for example, laptop class, manufacturer and screen size), then such pages will not generate new meta tags and, moreover, they are closed from indexing by search engines. The latter was done by the developers of OkayCMS in order to weed out micro-, non-conversion requests that do not allow recruiting potential customers.

In this article, we have described the basics of how the SEO filter works in OkayCMS. In fact, the functionality is much more detailed, the system allows you to choose to what level of depth to index filter pages, allows you to close certain properties or even property values from indexing, allows you to set synonyms for properties and property values so that the generated phrases look more natural. allows you to define template meta tags for filter pages. All this functionality is located in the SEO section of the admin. OkayCMS panels.

We will be happy to answer your questions in the comments or through the feedback forms.